What is GIA certification, and why is it important to jewelry consumers?

What is a GIA-certified jeweler?  An important question, to be sure, because if you are in the market to purchase jewelry, this is the most important thing to know.  GIA, or the Gemological Institute of America, is the foremost knowledge base in the country on diamonds, gems, and jewelry creation.  Their very existence is designed to create a safe way to show consumers that they can trust what they're getting is of the highest quality.  They show their certified graduates what it takes to determine the quality of gems and diamonds, via lab work, proper instrumentation and research.  They are a non-profit that has earned their place at the top of the certification lists through hard work and integrity over the last several decades.

This is what Southside Jewelry and Loan brings to their customers.  They have two full-time, GIA certified jewelers on staff, repairing and certifying every piece that come into the store. David Ponciroli, known as Ponce, has been with Southside for the past 9 years, while David Eckart was previously of Hamilton Jewelers, which has been located in Downtown St. Louis for the past twenty years. These two jewelers strive to provide Southside's customers with the very finest quality possible. 

 Southside JEWELRY & LOAN, located at 8101 Gravois Road, St.Louis, Missouri, 63123 is an independently owned Pawn shop and Jewelry store, in the business of making loans on almost anything of value that is in good working condition. In an effort to maximize your loan amount, all incoming merchandise is completely tested. Southside specializes in high dollar jewelry loans and buys. Their GIA graduates use the skills needed to calculate the highest dollar amount for the customer.  Call them at 314-353-1900 and visit http://pawnstlouis.com today for more information!